Featured articleResearch month: July 2026
UCP and ACP are not ranking switches. Here is what they change, what they do not, and why product data, live inventory, and checkout have to agree.
What you will get from it
- Treat UCP and ACP as transaction and capability layers, not ranking factors.
- Make the page, schema, feed, inventory, price, and checkout agree before adding another protocol.
- Keep the merchant in control of the order, payment, fulfillment, returns, and customer record.
Research month: June 2026Agent-Ready Websites
WebMCP gives browser agents structured tools, but reliable tasks still depend on semantic HTML, narrow actions, strict validation, consent, and clear receipts.
Start with one valuable task, not a tool for every button on the page.
Research month: May 2026Agent-Ready Websites
Search, training, and user-requested retrieval are different jobs. This guide maps the major AI crawlers to the controls and checks that actually apply.
Decide by crawler purpose instead of using one blanket AI rule.
Research month: April 2026Measurement and Testing
There is no honest universal AI rank. Measure citations, repeated prompts, referrals, conversions, and revenue separately, with every limit visible.
Choose the business decision before choosing the metric.
Research month: March 2026Retrieval and Sources
AI search can split one question into many searches and build an answer from changing sources. Here is how to make the right facts easy to retrieve and cite.
Optimize for the question family, not one exact prompt.
Research month: February 2026Measurement and Testing
A citation, crawler hit, visit, and sale prove different things. This is how I keep AI search sources, tests, interpretation, and results honest.
Start with the decision, then choose the measure that can actually answer it.